General Data Protection Regulation (GDPR)

Ashford Hospitality Trust has measures in place which meet the principles of data protection by design and data protection by default (per GDPR Article 25). Additionally, we have verified that our vendors and partners are in compliance with the GDPR or plan to be in compliance before May 25, 2018. If you have a GDPR question or concern or would like to receive a full copy of our GDPR addendum to this privacy policy, please email us at

What does this privacy policy cover?

This privacy policy describes the privacy practices of Ashford Hospitality Trust’s website.

Ashford Hospitality Trust emails

Emails we send you may include a technology (called a web beacon) that tells Ashford Hospitality Trust whether you have received or opened the email, or clicked a link in the email. If you do not want us to collect this information from Ashford Hospitality Trust marketing emails, you can opt out of receiving Ashford Hospitality Trust marketing emails.

Ashford Hospitality Trust online advertising

Ashford Hospitality Trust advertises online in a variety of ways, including displaying Ashford Hospitality Trust ads to you on other companies' websites and apps. We collect information such as  which ads are displayed, which ads are clicked on, and on where the ad was displayed.

Buttons, tools, and content from other companies

Ashford Hospitality Trust website may include buttons, tools, or content that link to other companies’ services (for example, a Facebook "Like" button). We may collect information about your use of these features. In addition, when you see or interact with these buttons, tools, or content, or view a Ashford Hospitality Trust web page or app containing them, some information from your browser may automatically be sent to the other company. Please read that company’s privacy policy for more information.

Ashford Hospitality Trust social networking pages and social sign-on services

Ashford Hospitality Trust has its own pages on many social networking sites (for example, the Ashford Hospitality Trust Facebook page). We may collect information when you interact with our social networking pages.

How does Ashford Hospitality Trust use the information it collects about me?

Ashford Hospitality Trust uses the information we collect about you in a number of ways, such as:

  • Better understanding how our website is being used so we can improve it and engage and retain users
  • Diagnosing problems in our website
  • Tailoring a website or Ashford Hospitality Trust ad to your likely interests
  • Sending you information about Ashford Hospitality Trust, special offers, and similar information
  • Conducting market research about our guests, their interests, and the effectiveness of our marketing campaigns
  • Reducing fraud and protecting you as well as Ashford Hospitality Trust

What are cookies and how does Ashford Hospitality Trust use them?

As with most websites, Ashford Hospitality Trust uses cookies and similar technologies to make our website work as well as to learn more about our users and their likely interests.

Ashford Hospitality Trust website may also use cookies and similar technologies from other companies that allow us to gather additional information to measure and improve the effectiveness of the Ashford Hospitality Trust website.

Does Ashford Hospitality Trust share my personal information?

Ashford Hospitality Trust works with companies that help us run our business. These companies provide services such as delivering customer support, processing credit card payments, and sending emails on our behalf. In some cases, these companies have access to some of your personal information in order to provide services to you on our behalf. They are not permitted to use your information for their own purposes.

Ashford Hospitality Trust may also share your personal information:

  • When you agreed to the sharing
  • When we are required to provide information in response to a subpoena, court order, or other applicable law or legal process
  • When we have a good faith belief that the disclosure is necessary to prevent or respond to fraud, defend our websites against attacks, or protect the property and safety of Ashford Hospitality Trust, our customers and users, or the public
  • If we merge with or are acquired by another company, or if all or a substantial portion of our assets are acquired by another company. In those cases your information will likely be one of the assets that is transferred
  • We may share or publish aggregate information that doesn’t specifically identify you, such as statistical information about visitors to our website or statistical information about how guests use our website.

How can I review or update my personal information?

Under the law of some countries, you may have the right to access the information Ashford Hospitality Trust holds about you, correct mistakes in that information, and to delete personal information that we no longer have business reasons for retaining. You can request that we remove your email address from our marketing database or provide you a copy of your personal information, please email your request to Please note that we need to retain certain information about you for legal and internal business reasons, such as fraud prevention.

Will Ashford Hospitality Trust market to me?

Ashford Hospitality Trust and companies we hire to help us market our websites on our behalf may use your information to provide you with information and offers related to Ashford Hospitality Trust. We give you choices regarding our marketing practices.

Will this privacy policy change?

Occasionally, we may change this privacy policy to allow Ashford Hospitality Trust to use or share your personal information in a different way. We encourage you to periodically review the Ashford Hospitality Trust Privacy Policy for the latest information on our privacy practices.

Who can I contact with questions or concerns?

If you have a privacy question or concern, please email us at