Ashford's portfolio mix seeks to obtain the best yielding investments possible combined with capital appreciation opportunities. The mix follows dominant strategies, while allowing for value added secondary strategies to enhance total returns. Ashford's dominant strategy is direct hotel ownership followed by loans and other structured finance investments in lodging. The dominant strategy is to invest in primary MSAs, but allow for high yielding opportunities in other markets as well. The dominant strategy is to buy hotels associated with the strongest brands, but to allow the flexibility to opportunistically create value with other brands and independents. The dominant strategy is upper-upscale and upscale assets and selectively pursue mid-scale and luxury when returns justify an investment. This investment flexibility maximizes the broadest based opportunity to invest shareholder capital and optimize total returns. Search by Brand Search by Investment Search by State